CURE INTERNATIONAL CHILDREN'S HOSPITALS

All communication at CURE was directed toward donors or parents. As the Global Director of Marketing, Communications & Brand for a children’s hospital network, it made me wonder – what about the kids?

My team and I worked with an illustrator to develop a team of animal mascots featuring species and names that were relevant to the locations and languages within the hospital network. Each of the animal mascots were given a visible medical condition, so that patients would feel a sense of solidarity. Wall graphics, storybooks, coloring sheets, stickers, and stuffed animals were created featuring the mascots.